In this, the second edition of The Cut, we’ll cover bad marketing of good things, dockside etiquette, the world’s best macaroni and cheese, and song selection for a novice guitarist.

Maybe you’re familiar with the movie or book High Fidelity. At one point in the story, Rob, who owns an independent record store in either London or Chicago, depending on whether you’re reading or watching, says, “What really matters is what you like, not what you are like.”